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No habit is too mundane after the pandemic. Peak-hour commuting seems like a chore. Striking a conversation feels exhausting. And showing up to work looking put together is actually considered a triumph.
Normalnormal celebrates small wins in the everyday. Five personalised stories are represented through five scents, each narrating life's simple triumphs that are too often being overlooked. Because a simple pat on the back doesn't quite cut it. Everyone deserves a badge.
Art Direction, Illustration | December 2022
Creative Direction Leonardo Laurensius, Pierre Ang
Words Pingkan Isabella
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